Case Studies / Wilma Ewest Incorporated

Wilma Ewest Incorporated logo
Wilma Ewest Incorporated
State Conveyancer & Notary

From beyond page 10 to Page 1
in four months of blogging

Wilma Ewest Incorporated is a specialist conveyancing and notarial practice in Boksburg, competing against national law firms and franchise conveyancers. When Zahavah rebuilt their website in December 2025 and launched a content strategy in February 2026, they had no search presence worth speaking of. Four months into publishing, they hold Page 1 rankings for competitive conveyancing queries across South Africa, and AI systems already cite them in answers about property law.

Industry
Conveyancing and notarial law
Location
Boksburg, South Africa
Website
wilmaewestatt.co.za
Period
Dec 2025 – ongoing
Services
Property transfers, notarial bonds, sectional title
Page 10+
December 2025
→
Page 1
April 2026 - 4 months in
→
AI cited
ChatGPT, Google AI, Perplexity

Four months of targeted content. No paid media. Every ranking is earned, and each article continues to compound month on month. This is what an SEO foundation looks like when it is built correctly from the start.

Results at a glance — Feb to Jun 2026

7.47K
growing
Impressions
+80%
last 28 days
Click growth
8.6
avg position
Google ranking
27.8%
+12.4%
AI visibility score
31%
ChatGPT cited
AI citation rate
4 months
of blogging
Time to Page 1

Page 1 rankings growth — Google Search Console data

Snapshots are taken monthly, once Google finalises the previous month. Every number is pulled directly from Wilma Ewest's Google Search Console data. Latest snapshot: Jun '26.

01020014Feb '26Mar '26Apr '26May '26Jun '26Page 1 rankings

Source: Google Search Console · pages at average position ≤ 10 · one complete calendar month per point

AI visibility — cited across ChatGPT, Google AI, and Perplexity

Four months into the content programme, Wilma Ewest Incorporated already appears in AI-generated answers about conveyancing and property law in Boksburg. Data sourced from Searchable.

AI visibility — Boksburg conveyancing market

Tuckers
34%
Wilma Ewest Inc.
27.8%
Kagiso Mokgosi
22%
Marié de Jager
15%
vdm.law
11%
Hammond Pole
9%

Source: Searchable · May 2026

AI brand perception score

89/100
Brand score
81%
Positive sentiment
0%
Negative

Source: Searchable · ChatGPT brand perception · May 2026

Commercial keywords now ranking - Google Search Console

High-intent queries from buyers and sellers actively looking for a conveyancing attorney. Every one was invisible at the start of the engagement.

Search queryAvg positionPage
how to become a conveyancer#1.6Page 1
how to become a conveyancer in south africa#3.1Page 1
how do i know if my conveyancing attorney is doing things right#4.3Page 1
need help with my property transfer in boksburg#5.2Page 1
notarial deed#6.4Page 1
transfers between spouses south africa#5.9Page 1
is transfer duty#8.1Page 1
transfer costs fees south africa#10.0Page 1

Top blog posts - Page 1 rankings

Blog postAvg positionPage
The Legal Path to Becoming a Conveyancer in South Africa#2.1Page 1
Transfers Between Spouses: South African Property Law Guide#5.9Page 1
The Bank's Legal Role in a Property Transfer#7.4Page 1
Who Pays What in a Property Transfer#8.1Page 1
Law Beneath Conveyancing#8.1Page 1
How to Become a Conveyancer in South Africa#3.1Page 1
Legal Practice Act and Conveyancing - Doing Things Right#4.0Page 1
Deaths Office: Public Walk-Ins#9.3Page 1

Search rankings — Google Search Console

Top queries by impressions, updated monthly. Highlighted = Page 1. Arrows show month-on-month movement.

Search queryJun '26Jul '26Jul '26latestChangeClicks
absa 32 days notice early withdrawal requirements——#1.0—0
bachelor of law—#1.0#1.0→0
below 50%—#1.0#1.0→0
bond cancellation attorneys—#1.0#1.0→0
bright conveyancing——#1.0—0
transfer of property between family members——#1.0—1
wilma west#1.0#1.0#1.0→1
wilma ewest#1.7#1.6#1.5→5
how to become a conveyancer in south africa#4.2#1.9#1.7→4
yes please—#2.3#2.3→1
absa bank—#3.0#3.0→0
advocate course duration—#3.0#3.0→0
ainsworth attorneys——#3.0—0
2450000——#4.0—0
absa—#6.5#4.7↑ 1.80
absa bond cancellation fee capital gains tax south africa—#4.7#5.0→0
bond cancellation—#6.5#5.3↑ 1.20
attorney trust account—#6.0#6.0→0
bond—#6.0#6.0→0
bond cancelation fees—#6.0#6.0→0
bond cancellation attorney fees cgt south africa sars#7.0#6.0#6.0→0
absa bond cancellation fee cgt south africa#7.1#6.3#6.6→0
bond cancellation fees south africa—#21.0#6.9↑ 14.10
"wp:rank-math/faq-block" "questions"——#7.0—0
absolute conveyancing—#7.0#7.0→0
becoming a conveyancer#9.0#7.5#7.5→0
best conveyancing attorneys in boksburg for property transfer boksburg#9.1#9.1#8.6↑ 0.50
conveyancer#3.0#2.6#8.6↓ 6.01
banks claim on a property——#9.0—0
become a conveyancer——#9.0—0
bond cancellation fees—#10.6#9.2↑ 1.40
bond cancellation fee—#6.5#9.5↓ 3.00
"wp:rank-math/faq-block"——#9.7—0
adding spouse to house title south africa——#10.0—0
conveyancer courses#11.8#11.9#10.4↑ 1.51
bond cancellation fees fnb—#10.7#10.7→0
absa home loan 90 day notice——#11.0—0
agent owner——#11.0—0
bond cancellation attorney fees capital gains tax south africa#9.0#11.0#11.0→0
are transfer fees tax deductible—#12.0#12.0→0
bond cancellation costs south africa—#28.0#13.3↑ 14.70
bond cancellation costs—#11.0#14.3↓ 3.30
bond cancellation fees absa—#13.5#14.3↓ 0.80
attorney boksburg#16.5#14.0#15.0↓ 1.00
bond cancellation fees calculator—#15.2#16.1↓ 0.90
attorneys in boksburg#16.8#14.3#18.1↓ 3.80
bond cancellation attorney fees—#15.0#18.7↓ 3.70
bond cancellation costs calculator—#42.0#21.5↑ 20.50
an estate agent—#40.0#30.5↑ 9.50
allen west conveyancing—#50.0#50.0→0
a law student#3.0#3.0———
business agreements#45.8#49.2———
business law attorney near me—#2.0———
buyer#2.0#2.0———
can you sell a house while still paying bond—#3.0———
certificate in conveyancing—#4.0———
commercial support—#11.0———
conveyance meaning in law#2.0#2.0———
conveyancer certificate—#2.0———
conveyancer course#3.0#15.0———
conveyancer degree—#1.0———
how to become a conveyancer in sa#8.6#3.6———
bond cancellation costs south africa 2026#5.2————
bond cancellation fees south africa 2026#5.4————
bought property#1.0————
can it be done for free?#8.0————
convey law#8.0————
conveyan#2.0————
conveyancer attorney#1.0————
conveyancer near me#2.0————
conveyancer qualifications#4.5————
conveyancer requirements#5.0————
conveyancers#2.0————
conveyancing#2.6————
conveyancing attorneys#1.0————
conveyancing attorneys in boksburg#11.1————
conveyancing course#9.4————
conveyancing course fees#5.0————
conveyancing degree#7.4————
conveyancing exam#3.0————
conveyancing exam notes#1.0————
conveyancing exams 2026#7.0————
conveyancing fees 2026#26.0————
conveyancing fees table 2026#25.0————
conveyancing law firms that specialize in land development boksburg#3.5————
conveyancing qualification#11.0————
conveyancing qualifications#9.0————
conveyancing requirements#7.0————
conveyancing secretary#3.0————
conveyencing#3.0————
corporate law school#3.0————
cost of transferring property to limited company#10.0————
how do you become a conveyancer#4.0————
how to become a conveyancer#6.1————

Source: Google Search Console · top 50 queries by clicks · one complete calendar month per snapshot

Google Search Console performance - Wilma Ewest

GSC Performance: 91 clicks, 7.47K impressions - verified 11 June 2026

Google Search Console insights showing trending content

GSC Insights: top trending articles driving organic growth

What Zahavah did

◎
Website rebuilt from the ground up
December 2025 - new structure, schema markup, and technical foundations built specifically for search and AI eligibility.
✦
AEO-first content strategy
Every blog article written to answer the exact questions buyers and sellers type into Google and ask AI. Direct, authoritative, structured for citation.
⚡
Niche conveyancing authority
Deep coverage of property transfers, notarial services, and conveyancing education - the queries large law firms overlook.
↗
Four months to traction
Page 1 rankings across multiple high-intent legal queries in under four months. AI systems already cite the site on ChatGPT 31% of the time.

Services applied in this engagement

SEO Content Strategy →GEO and AEO — AI Visibility Optimisation →

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