Case Studies / Wilma Ewest Incorporated

Wilma Ewest Incorporated logo
Wilma Ewest Incorporated
State Conveyancer & Notary

From beyond page 10 to Page 1
in four months

Wilma Ewest Incorporated is a specialist conveyancing and notarial practice in Boksburg, competing against national law firms and franchise conveyancers. When Zahavah rebuilt their website in December 2025 and started publishing in January 2026, they had no search presence worth speaking of. Four months after the rebuild, they held Page 1 rankings for competitive conveyancing queries across South Africa, and Gemini and Perplexity now cite their articles as sources in answers about property law.

Industry
Conveyancing and notarial law
Location
Boksburg, South Africa
Website
wilmaewestatt.co.za
Period
Dec 2025 – ongoing
Services
Property transfers, notarial bonds, sectional title
Page 10+
December 2025
→
Page 1
April 2026 - 4 months in
→
AI cited
Gemini, Perplexity - Sept 2026

Four months from rebuild to Page 1. No paid media. Every ranking is earned, and each article continues to compound month on month. This is what an SEO foundation looks like when it is built correctly from the start.

Results at a glance — Feb 2026 to Sep 2026

61
from 4 in Feb '26
Page 1 rankings
28K
Sep '26
Monthly impressions
352
Sep '26
Monthly clicks

Page 1 rankings growth — Google Search Console data

Snapshots are taken monthly, once Google finalises the previous month. Every number is pulled directly from Wilma Ewest's Google Search Console data. Latest snapshot: Sep '26.

03875461Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Page 1 rankings

Source: Google Search Console · pages at average position ≤ 10 · one complete calendar month per point

Google Search Console performance - Wilma Ewest

GSC Performance: 91 clicks, 7.47K impressions - verified 11 June 2026

Google Search Console insights showing trending content

GSC Insights: top trending articles driving organic growth

What Zahavah did

◎
Website rebuilt from the ground up
December 2025 - new structure, schema markup, and technical foundations built specifically for search and AI eligibility.
✦
AEO-first content strategy
Every blog article written to answer the exact questions buyers and sellers type into Google and ask AI. Direct, authoritative, structured for citation.
⚡
Niche conveyancing authority
Deep coverage of property transfers, notarial services, and conveyancing education - the queries large law firms overlook.
↗
Four months to traction
Page 1 rankings across multiple high-intent legal queries in under four months. Gemini and Perplexity already use her articles as sources when answering questions on notarial bonds, bond registration and property transfers.

Services applied in this engagement

SEO Content Strategy →GEO and AEO: AI Visibility Optimisation →

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