Case Studies / SA Golden Homes

Golden Homes logo
Property · South Africa

Page 1 rankings and AI citations — outranking Pam Golding, Rawson, and RE/MAX

SA Golden Homes engaged Zahavah Studio to build organic content authority in a market dominated by large portals and national franchises. Within months, the brand ranks Page 1 across competitive property queries and holds the #3 Share of Voice position nationally in AI search — ahead of RE/MAX, Pam Golding, Rawson, and Chas Everitt.

69%
AI visibility — targeted queries
#3
National SOV (Searchable)
+4.7%
Visibility trend

Results at a glance — Dec 2025 to Jun 2026

28
from 0
Page 1 rankings
4.5K+
impressions
Monthly impressions
375+
organic only
Monthly clicks
#3
national
AI share of voice
69%
targeted queries
AI visibility score
73/100
ChatGPT
Brand perception

GSC stats update monthly, once Google finalises the previous month.

Page 1 rankings growth — Google Search Console data

Snapshots are taken monthly from Google Search Console, once Google finalises the previous month. Latest snapshot: Jun '26.

01835128Sep '25Nov '25Jan '26Mar '26May '26Jun '26Page 1 rankings

Source: Google Search Console · pages at average position ≤ 10 · one complete calendar month per point

AI citations — Google and Bing Copilot, verified

When buyers search on Google or Bing, AI pulls from Golden Homes content to answer their questions directly — a trust signal that cannot be purchased.

Google AI Overview showing Golden Homes cited as a top result
✦ Google Search — AI Overview
Bing Copilot Search citing Golden Homes
✦ Bing Copilot Search — AI citation
Google Page 1 ranking for Golden Homes
🔍 Google Search — Page 1

AI visibility — share of voice across 900 AI responses

Searchable tracks how often each brand is cited when buyers ask AI about property in South Africa. Golden Homes holds the #3 position nationally — ahead of RE/MAX, Pam Golding, Rawson, Jawitz, and Chas Everitt.

Share of voice — SA property market

Seeff
10.4%
Harcourts Xtreme
8.9%
Golden Homes
6.9%
RE/MAX All Stars
5%
Pam Golding
3.9%
Jawitz Properties
3.6%
Rawson
3.4%
Chas Everitt
3.4%

Source: Searchable · 900 AI responses · Apr–Jun 2026

ChatGPT brand perception

73/100
Brand score
48%
Positive
50%
Neutral

Source: Searchable · ChatGPT brand perception · Jun 2026

Search rankings — Google Search Console

Top 50 queries by impressions, updated monthly. Green = Page 1. Arrows show month-on-month position movement.

Search queryJun '26Jul '26Jul '26latestChangeClicks
golden himes—#1.0#1.0→1
golden home real estate—#1.0#1.0→1
golden homes boksburg#1.0#1.0#1.0→2
golden homes primrose#1.0#1.0#1.0→13
golden homes rentals#1.0#1.0#1.0→2
goldenhomes#5.9#1.0#1.0→4
letting agents primrose hill——#1.0—1
otp fee—#1.0#1.0→1
property rental agents—#1.0#1.0→1
golden homes properties#1.0#1.3#1.2→22
golden homes property#1.3#1.0#1.9↓ 0.910
golden home#15.9#2.8#2.6→1
golden homes benoni#1.0#3.3#3.2→55
golden rental properties—#3.3#3.3→1
golden homes#2.1#2.3#3.5↓ 1.292
property description——#3.8—1
"benoni" "nearly called" city#3.0#3.5#4.0↓ 0.50
golden homes real estate#5.0#4.6#5.0→4
yvonne van wyk—#6.4#5.7↑ 0.71
golden properties——#5.8—3
golden homes for sale#1.3#4.6#5.9↓ 1.33
real estate company—#6.5#6.5→1
south africa property description ruling—#6.8#6.8→6
is it a buyers or sellers market in south africa——#6.9—1
1 bedroom apartments for sale——#7.0—1
hidden costs when selling a house in south africa—#7.9#7.8→1
is an offer to purchase a binding contract——#8.0—1
"benoni" "nearly called" south africa#8.3#8.1#8.2→0
"nearly called" benoni south africa#8.5#8.2#8.3→0
ecoc—#7.9#8.3→1
golden property——#9.2—1
"benoni" "nearly called"#10.1#10.0#9.5↑ 0.50
estate agents——#9.5—1
"nearly called" benoni#10.1#10.1#10.0→0
"tenant present" outgoing inspection representative south africa——#10.0—0
houses—#11.0#11.0→1
investment—#15.0#15.0→1
house for sale in umbilo durban—#18.0#18.0→1
houses for sale in daveyton——#19.8—1
benoni houses for sale—#24.6#20.6↑ 4.01
real estate agencies in benoni—#27.2#27.0→1
property for sale langebaan—#27.4#27.5→1
houses for sale in escombe——#30.0—1
property langebaan—#31.0#31.0→1
dawn park new development houses—#33.0#33.0→1
houses for sale welgelegen—#34.0#34.0→1
property durban——#34.0—1
property in boksburg——#36.0—1
house for sale in saldanha——#37.0—1
houses for sale olievenhoutbosch—#44.3#44.3→2
"benoni" "nearly called" town#6.0#6.0———
1 bedroom apartment for sale—#9.0———
1 bedroom apartments to buy—#10.0———
1 bedroom for sale near me—#8.0———
1 bedroom house for sale#9.1#8.0———
1 bedroom to buy—#11.0———
11 primrose street#8.0#8.0———
12 botanic grove musgrave—#11.0———
12 primrose street#11.0#11.0———
golden estate#4.4#5.4———
golden gomes#1.0#1.0———
golden house#4.9#13.4———
house for sale in glenmore durban#16.0#16.0———
real estate boksburg#17.0#5.0———
1 bedroom house#10.0————
1 bedroom houses#6.0————
1 bedroom houses for sale#7.0————
1 the promenade#5.0————
14 devon rd#44.0————
15 garden street#7.0————
15 glenwood ave#7.0————
albert dlomo road#8.4————
description of property#4.4————
gold homes#1.0————
golden commercial real estate#2.0————
golden holmes#1.0————
golden home rentals#2.0————
golden homes apartment#1.0————
homes estate#1.0————
houses for sale in boksburg#32.1————
jessica harman#3.5————
marketing strategies for real estate agents#14.0————
mount vernon houses for sale#34.0————
otp housing#1.0————
proof of residence south africa#4.0————
real estate marketing#22.9————
real estate marketing south africa#9.0————
subject to sale clause#2.7————
what can i show as proof of address#1.0————

Source: Google Search Console · top 50 queries by clicks · one complete calendar month per snapshot

What Zahavah built

◎
Topic cluster architecture

Built a full content hierarchy covering buyer guides, seller education, suburb profiles, and property investment - every cluster interlinked and crawlable.

✦
AEO-first content

Every blog post written to answer the exact question AI systems pull when users ask about buying or selling property in South Africa.

⚡
Technical foundation

Schema markup, clean site structure, and fast page rendering built specifically for Google and AI crawler eligibility.

◈
Managed publishing pipeline

Consistent monthly output - research, writing, internal linking, and GSC monitoring all handled by Zahavah.

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Services applied in this engagement

SEO Content Strategy →GEO and AEO — AI Visibility Optimisation →Technical SEO and Site Architecture →

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