Case Studies / Mont Blanc Financial Services
From page 9 to Page 1 in every niche
No paid ads, no shortcuts
Mont Blanc Financial Services is a specialist insurance broker competing against Santam, Discovery Insure, and OUTsurance. When they came to Zahavah, their content was buried past page 9. Today, 34 blog posts rank on Page 1, high-intent commercial queries sit in the top 10, and both Google and Microsoft Copilot cite them as an authority alongside brands with multimillion-rand budgets.
When MBFS started with Zahavah, every keyword sat beyond page 9, invisible to buyers. No paid media was used at any point. Every gain is owned, organic, and compounding month on month.
Results at a glance — Oct 2025 to Jun 2026
Page 1 rankings growth — Google Search Console data
Snapshots are taken monthly, once Google finalises the previous month. Every number is pulled directly from MBFS's Google Search Console data. Latest snapshot: Jun '26.
Source: Google Search Console · pages at average position ≤ 10 · one complete calendar month per point
AI citations - Google and Microsoft Copilot, verified
When buyers search on Google or Bing, AI now pulls from MBFS content to answer their questions directly. This is a trust signal that cannot be purchased, only earned through authoritative content.
Google AI Overviews
truck and cargo insurance
trucking insurance in South Africa
aviation insurance in south africa
agricultural insurance in south africa
Microsoft Copilot Search
truck insurance south africa
aviation insurance south africa
AI visibility — share of voice vs. SA insurance competitors
Searchable tracks how often each brand is cited when buyers ask AI about insurance in South Africa. MBFS holds the #6 position nationally — ahead of multiple household-name insurers with far larger marketing budgets.
Where conversions come from
Over 92% of conversions are driven by organic search. No paid ads, ever.
Site technical health
Commercial keywords now ranking - Google Search Console
High-intent queries buyers use when they are ready to get a quote. Every one was beyond page 9 at the start of the engagement.
Top blog posts - Page 1 rankings
Search rankings — Google Search Console
Top queries by impressions, updated monthly. Green = Page 1. Arrows show month-on-month position movement.
What Zahavah did
Services applied in this engagement
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